Which stylist would you choose? Both Julie and Debbie have a great sense of what style looks good on you and top-notch skills.
Stylist Julie is full of bubbles and smiles when she greets you. She tells you how fabulous you look and that you look younger every time she sees you (that is as long as you’re older than a teenager!). She asks how you’re doing and remembers what issues you’ve been working on and the names of your family. When you tell her what’s happening, she has a uplifting story to share with you. When you leave her chair, you have both a great new style and a great new attitude.
Stylist Debbie smiles a brief smile when she greets you and takes you back to her chair. While she’s working on your hair, you hear about her newest boyfriend and how his family hates her. Occasionally during her litany of woes, she talks to the stylist working next to her about the party last night at the bar. When you have a minute to share something, she listens and it triggers another story which she shares about a challenge in her life. When you leave her chair with a great new style, you need to have lunch with a friend to lift you up.
Again, which stylist would you choose? What makes you pick her?
I know that I choose Stylist Julie. I look forward to the appointment because I know that even if I’m in a great mood when I get there, I leave in an even better one! Even though the style might be just as good when Debbie does it, I prefer to be around people who make it easy to stay positive and even help me improve.
You probably can guess that Julie has a much easier time keeping her clients coming back to her. The kind of uplifting attitude she has helps her easily build a loyal clientele who love to send their friends and family to her.
This kind of “attitude effect” applies whether you’re a stylist, manicurist, massage therapist or esthetician! Your clients love coming back to you and ask for you by name when you’ve given them a fabulous experience.
One of the keys to being like the “Julie” I’ve described is that you must really BE her. If you fake the positive attitude, your clients can tell and their experience is only average. Authentic positivity is a basic requirement.
There are many opportunities to improve your attitude. There are probably millions of self-help books on the subject of becoming happier. There is even a science of happiness. Here are a few places you can start:
- Gratitude Journal (see Time’s article on happiness)
- Read a few paragraphs from an uplifting book every day
- Every time you hear yourself criticizing someone flip an inner switch and change to finding one positive thing to say about them and stop the criticism
- Every time you notice a thought of failure or “not enough” switch it up to a thought of something positive or something you’ve done that was successful
Take even one of these and begin to make it a daily habit. Common knowledge tells us that it takes 21-28 days to create a new habit. Each of the items on the list above requires developing a new habit. Pick one and have some fun with it. Watch what happens to your business and your life.
A few ideas from my Amazon store:
The 5 People You Meet in Heaven By Mitch Albom
You Can Heal Your Life By Louise Hay